LIVE WEBINAR RECAP
*Founder and CEO Edward Lee stands in front of Alpha's WOLF Electric Truck, presenting a 3D-printed study of the WOLF production vehicle. Alpha utilizes a next-generation automotive manufacturing process, greatly improving efficiency, precision, and sustainability in vehicle production.
Webinar Key Points of Discussion
On April 15th, Alpha Motor Corporation (Alpha) hosted its first webinar for a global audience. This live online event provided a unique opportunity for participants to hear directly from Alpha's Founder and CEO, Edward Lee, and gain valuable insights into the company's roadmap.
Leadership Rooted in Automotive Expertise
The webinar opened with an inspiring overview of Alpha's leadership's extensive experience and proven track record in the automotive industry. Mr. Lee himself shared highlights of his 20+ years of experience in bringing new vehicles to the market, working with some of the world’s most well-known automobile manufacturers. A visionary leader who created brand-defining designs and turned visions into reality, Mr. Lee positions Alpha to deliver real innovation to the market.
Alpha Prioritizes Consumers
The webinar engaged in discussions about the challenges in the traditional automotive industry and how Alpha is strategically navigating a more efficient path. Key points highlighted included:
Established automakers, fixated on industry competition, have lost touch with consumer needs, often leading to over-engineering of vehicles without proper assessment of whether such features are needed or desired by consumers.
Rigid political systems in the industry hinder the true innovation required for electrification.
New EV challengers should prioritize consumer preferences and provide a more sustainable and compelling value than gas cars rather than trying to establish a stylistic identity for electrification.
In contrast, Alpha takes a consumer-centric approach:
Alpha prioritizes consumers, placing them at the forefront of its agenda, and focuses on producing vehicles that align with genuine consumer needs.
Alpha appeals to consumers of gas vehicles, as evidenced by preorder figures mirroring those of the best-selling U.S. trucks for over three years.
Alpha presents a unique opportunity to introduce vehicles that reflect consumer preferences, accomplished through a modular approach to vehicle production. This strategy streamlines a diverse variety of electric vehicles, addressing a wide range of consumer needs.
Alpha is committed to fostering a greener and more efficient automotive industry through the implementation of efficient industrial practices. These practices leverage automation, digital solutions, and virtual validation to enhance efficiency and sustainability.
Validation of Efficiency & Technology
Alpha Motor’s goal is to make quality EVs accessible to the mainstream by leveraging modular vehicle technology and employing efficient industrial practices, leveraging computer-aided engineering (CAE) to create significant cost advantages through the simplification of vehicle manufacturing, compared to traditional manufacturers with rigid R&D processes.
Alpha's modular vehicle technology streamlines a diverse variety of electric vehicles which addresses a wide range of consumer needs.
Vehicles assembled on a shared modular EV platform significantly reduce redundant R&D costs. Furthermore, Alpha’s modular EV platform, featuring interchangeable components facilitates the ease of upgrades and integration of various power solutions.
Mr. Lee demonstrated the effectiveness of Alpha’s industry advantage by presenting an updated JAX Crossover, now built on the same platform as the WOLF truck. As the shared platform has already undergone successful test drives, the verified performance and test data significantly accelerates the JAX development. Mr. Lee showcased the improvements to the JAX Crossover, outlining the benefits derived from the WOLF platform. These encompass heightened battery capacity for extended range, a more spacious interior accommodating five passengers, the practicality of four full-size doors, and a sizable hatch with fold-down rear seats, providing expanded cargo space.
Given that Alpha’s vehicles utilize modular vehicle technology, this establishes a foundation for streamlining future models. These include the WOLF Plus, SUPERWOLF, REX, and JAX, all based on the same platform as the WOLF truck. While these other model variants will follow a similar production schedule, Mr. Lee explained that Alpha anticipates a much quicker process since a basis for production has been successfully established. This underscores Alpha’s strategy for exponential growth, distinguishing our response to market needs from that of competitors focused on a single solution.
Production Roadmap
Participants welcomed the details Mr. Lee presented on Alpha's vehicle production and engineering plans headed toward mass production. The webinar served as a platform for Alpha to share manufacturing plans, facility details, and sales volume projections, addressing some of the most anticipated questions from participants. Alpha is making strides in preproduction development, encompassing engineering for cost management, ensuring product quality during mass manufacturing, and advancing test vehicle development for homologation completion. Mr. Lee elaborated on how employing CAE enables Alpha to proactively address common industry challenges like supply chain bottlenecks and technological hurdles, allowing for precise development progress.
Following the success of the first webinar, Alpha is committed to keeping all stakeholders updated on our progress and engaging in more interactive live channels.
To participate in Alpha's upcoming webinars, please sign up at https://www.alphamotorinc.com/about/investor-webinar.