REX ADVENTURE UTILITY VEHICLE UNVEILED IN COLLABORATION WITH FREE AND EASY
Alpha Motor Corporation unveiled the company's highly anticipated pure electric utility vehicle, REX™ built on a shared platform that powers the WOLF™ Truck Series. The debut follows an exclusive teaser in Issue #6 of Rolling Stone Korea Magazine published on May 6, 2022. The official release also previews the Adventure Series REX™ featuring iconic Los Angeles Fashion Brand, Free & Easy in a special edition 'Abbot Kinney' blue paint.
"Alpha Motors is the most eye-opening, inspiring, and exciting company I have seen in the automotive industry in years! A clean vision for the future with the styling, functionality, and design I have always craved but have never received…until now. My bet is on Alpha!" said Kevin Circosta, Founder of Free & Easy.
Alpha Motor Corporation presented REX™ in the form of Alpha Engineering Data (AED), which the company's Research and Development uses to efficiently produce automobiles. The company is currently testing REX™ to share the experience of the vehicle in virtual reality.
"Alpha is focused on building the electric vehicle future that we want to live in. The collaboration with Free & Easy accentuates the vibrant, creative, and diverse culture of California, which inspires adventure-seeking cars such as the JAX, WOLF, and now the REX. Through these vehicles, we are answering the ultimate question, 'What electric vehicle do you want to drive?' Our answer is to drive responsible industrialization of our vision for people to enjoy our cars, also known as, 'Move Humanity,'" said Alpha Motor Corporation.
REX™ is a multifaceted adventure vehicle built for all-terrain drivability, utility, and with an array of customization options while preserving the DNA of Alpha's utility vehicle line. The base model comes with two full-sized doors which opens to bench configuration seating that accommodates a total of four passengers. The rear canopy is also removable to enable and open car experience. Additional models including a four-door version and adventure series variants are planned.
In continuation of the company's electric utility vehicle line, REX™ is intended to be equipped with a four-wheel-drive system and independent suspension to manage rugged terrain. The vehicle is powered by an 85-kilowatt-hour lithium-ion battery pack for an estimated range of 275 miles. The material composition of the vehicle body includes high-strength steel and lightweight thermoplastics.
The REX™ interior features four passenger bench configuration seating with foldable and removable rears seats which opens more room for cargo. Spacious storage compartments are located both underneath the hood and rear hatch of the vehicle which features an estimated 14 cubic feet of storage. The vehicle interior also integrates several advanced features, including a driver-centric digital speedometer, a digital center display, optional haptic interior climate and audio controls, digital sound system, dual 63mm diameter (2.5in) center console integrated cupholders, and AC power plugs amongst other features.
REX™ vehicle dimensions measure approximately 4,828mm (190in) in length, 1990mm (78in) in width, and 1720mm (68in) in height. REX™ was unveiled in a non-metallic ivory finish called 'Voyage' and metallic silver paint called 'Deep Sea.'
"At Alpha, new electric vehicles are developed with a passion to fulfill market needs in the most efficient manner. In line with our business plan, we will continuously develop compelling zero-emission automobiles and responsibly industrialize our products. We are rigorously preparing market entry and developing synergies to collectively achieve sustainable mobility," said Alpha Motor Corporation.
Additional information on REX™ is available on Alpha Motor Corporation's website: https://www.alphamotorinc.com.
To indicate your interest to reserve REX™, visit https://www.alphamotorinc.com/vehiclereservation.
REX™ launch can be viewed at https://youtu.be/HR655wUMh78 .
About Free & Easy
Los Angeles Native Kevin Circosta has spent the last 2 decades working in the music and fashion business. Getting his start in the early 2000's at 20 years old, Circosta launched his first brand "Change" which had sales to top taste-making stores like Barney's New York and Fred Segal. Circosta later moved on to start his design and concept firm, Cyclical, which helped produce key art, branding, album package and merchandise design for a wide variety of music artists from Beyoncé to The Beatles. In 2017 Circosta founded Free & Easy which has gained worldwide recognition for bringing its laid-back LA fashion to the world. Key figures like LeBron James, Harry Styles, John Mayer, the late Mac Miller and many more have all worn Free & Easy publicly, in interviews and in unforgettable performances which has created a cult-like following within pop culture, the streetwear scene and beyond. The brand's iconic "Don't Trip" hats and various t-shirts and hoodies have become staples in today's fashion, music and sports culture and the momentum keeps growing every single day.