ALPHA’S INTERNATIONAL DEBUT OF THE WORK TRUCKS
"We are incredibly honored to be here today to share a memory with you, which we hope will spark a chain reaction.
Our vision to Move Humanity® is intended to provide anyone who wishes to contribute to our goals and vision an opportunity to follow their own passion.
At the heart of our creation, we aspire to create a culture that positively reinforces giving recognition where it is due. This is an important pillar for a venture that will shape the way people are motivated and inspired, which will consequently bring about remarkable innovations.
Success of Alpha Motor will hinge on its authenticity, empowerment and support from all of its believers. We are created for those believers.
We invite you to experience our Wolf, Wolf+ and our vision moving forward. Please come witness how a dream became reality."
Jada Lee
Co-Founder, Vice Chairman
Alpha Motor Corporation
Edward Lee and Jada Lee, Founders of Alpha Motor Corporation present to the public at the 2023 Seoul Mobility Show, where the Wolf and Wolf Plus Electric Trucks made their international debut. With over 500,000 visitors to the Seoul Mobility Show, this year's exhibition was the largest mobility show in all of Korea.
The Seoul Mobility Show opened on March 30, 2023 to Press and Media organizations. After what seemed to be a continuous flow of visitors. Media outlets of all sorts in Korea provided a clear review of Alpha which also included interviews with its leadership. This was followed up with general public visitations from March 31 and into the weekend, which was the highest in number of visitors and estimated to be over 500,000 people. The event concluded on April 9, 2023.
Through the experience at the 2023 Seoul Mobility Show, Alpha was able to receive confirmation on several topics:
Authentic Brand and Soulful Presence – People of the Seoul Mobility Show resonated with Alpha’s Move Humanity® vision of innovating mobility to accelerate a green economy. Alpha’s genuine commitment to commercialize its EVs was presented to and welcomed by the public. It was evident that Alpha’s brand and products were executed and presented professionally and to standards that were on par with what the market in Korea may consider to be a premium brand.
Product Design Excellence – This is proving to be an ongoing strength of Alpha. Visitors of all ages were drawn to Alpha’s EV designs. Several people commented that they could relate with Alpha and at the same time felt that its designs were refreshingly new and functionally well resolved.
Commercial Feasibility – Both trucks were mature in their detailed execution to a point where manufacturability was not in question. Spanning across the overall footprint, architecture, materials, fit and finish, to projected performance specifications within such footprint, Alpha’s products were not only built on feasible specs, but well accepted as a desirable future product by potential consumers in Korea.
Visionary Leadership – The general public in Korea looked favorably towards Alpha’s Founders based on their professional experience, positive vision to Move Humanity, and their presentation of Alpha at the Seoul Mobility Show.
Unique Market Position – Consumers in Korea felt that Alpha’s trucks were a much-needed, new innovation to the EV segment as well as a solution for niche markets such as camping, which has been rapidly rising in popularity. Considering Alpha’s ability to swiftly bring about tangible products, Korean consumers have been expressing their interest for more vehicles in Alpha’s lineup including SAGA, JAX, ACE, and REX.